THE STORY BEHIND LIO®
A Simple Solution
to a Big Problem
2021
The Beginning
Mees and his sister Vera noticed something: while many people wanted to quit smoking, they struggled with more than just nicotine. It was the ritual, the routine, the comfort. Inspired by this insight, they set out on a mission to create something different. A year of research, countless tests, and late-night brainstorming sessions led them to a breakthrough that could change how people quit smoking—forever.
2021
The Beginning
Mees and his sister Vera noticed something: while many people wanted to quit smoking, they struggled with more than just nicotine. It was the ritual, the routine, the comfort. Inspired by this insight, they set out on a mission to create something different. A year of research, countless tests, and late-night brainstorming sessions led them to a breakthrough that could change how people quit smoking—forever.
2022
The Challenge
While they had created a product that worked, Mees and Vera faced a harsh reality: helping people quit wasn’t easy when Big Tobacco stood in the way. The industry didn't want people to quit, and selling a product that truly helped people break free from smoking was harder than expected. Still, they remained determined, pushing forward with their mission despite the resistance.
2023
Breaking Through
In 2023, Mees and Vera found a way to spread the word about Lio®. Against all the odds and challenges they faced from the powerful tobacco industry, they persevered. Their passion and belief in the product kept them moving forward, reaching more and more people with their message of natural, healthy quitting.
2024
A Milestone Achieved
Now, in 2024, their dedication has paid off. Lio® has helped over 50,000 people worldwide quit smoking and vaping, offering a healthier alternative that addresses the habit itself, not just the addiction. Mees and Vera are proud of what they’ve achieved but know there’s still much more work to be done. They continue their mission to help people quit smoking and take control of their habits, one step at a time.
2022
The Challenge
While they had created a product that worked, Mees and Vera faced a harsh reality: helping people quit wasn’t easy when Big Tobacco stood in the way. The industry didn't want people to quit, and selling a product that truly helped people break free from smoking was harder than expected. Still, they remained determined, pushing forward with their mission despite the resistance.
2023
Breaking Through
In 2023, Mees and Vera found a way to spread the word about Lio®. Against all the odds and challenges they faced from the powerful tobacco industry, they persevered. Their passion and belief in the product kept them moving forward, reaching more and more people with their message of natural, healthy quitting.
2023
A Milestone Achieved
Now, in 2024, their dedication has paid off. Lio® has helped over 50,000 people worldwide quit smoking and vaping, offering a healthier alternative that addresses the habit itself, not just the addiction. Mees and Vera are proud of what they’ve achieved but know there’s still much more work to be done. They continue their mission to help people quit smoking and take control of their habits, one step at a time.
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THE MISSION
HELPING 100 million
people quit by the
end of 2030
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